First Look: A Tale of Two Snow White Trailers

So, for some reason two Snow White films are coming out in upcoming months. And both films have released trailers within days of each other. Before I go into any crazy observations or generalisations, let me present Exhibit A:

Snow White and the Huntsman


And Exhibit B, Mirror, Mirror


Thankfully, Mirror, Mirror has its US premiere in March ahead of Snow White and the Huntsman‘s June US release. There is a clear difference between dark and playful. There is also a difference between the traditional story we are familiar with, and a strange “untold” story behind the popular fable.

Adding to this, ABC in America just premiered its new series Once Upon a Time, yet another adaptation of the Grimm Brothers story, but in an episodic narrative. How much is enough?

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